Microsoft t-shirts?


You see what they did there?
It looks like that ad agency Microsoft hired came up with a decent idea: tap into the 80’s aesthetic of beige keyboards and King’s Quest games on 5 1/4″ floppy disks. It’s actually not a bad counterpoint to Apple’s spacey THX brand that no one has found an answer to yet.
The t-shirt above comes from a line Microsoft is releasing called “Softwear,” designed in part by Common. Of course, Apple’s sleek branding represents the way their products function. This shirt is good branding for a still-mediocre thing.
Maybe Microsoft should hire ISO50 to redesign their whole operating system to look like that shirt. Change from the outside in. Or something.
Gizmodo: Microsoft Jumps Into the “Softwear” Business with Ridiculous Branded T-Shirts







